Akshay in Cola Lumpur!

Akshay Kumar is at it again. The Khiladi has done some daredevilry in Kuala Lumpur for the new commercial of Thums Up — the cola he endorses.

The ad has the actor zip through the streets in a pulse-racing car chase to get his bottle that is lodged in a truck. How Akshay manages to stay in control at breathtaking speed in the narrow alleys results in some action-packed stunts for the ad which cost a whopping Rs 3 crore.

Conceptualised by Leo Burnett’s executive creative director Sainath Saraban and directed by Malaysian director Farouk Aljoffrey, the campaign was filmed recently. It features the actor in his new look (his cropped haircut) and took a week to be shot. It is slated to air this month-end.

Says Akshay, “I enjoy doing action scenes that push me. I really liked the theme of the ad and had great fun shooting it. It was filmed over a week and I sport a new look in the ad film. It should air shortly and I’m sure it will get a great response.”

This cola brand has earlier featured Akshay in other action-filled sequences. The most notable of course is the one in which he is shown doing Parkour, a kind of free-running through the city behind a Thums Up van.