Bipasha Basu will endorse US-based perfume brand Alcome Perfumes and Cosmetics, who are venturing into Indian market.

“By having Bipasha as its brand face, our company looks forward for a better money making opportunity in India,” Sanjeev Nayyar, vice president, Alcome Perfumes & Cosmetics, said in a press statement in New Delhi.

Apart from India, the company is marketing its products in 68 countries of the world including the US, Australia, along with more than 38 countries in Europe, North America, Middle East and Far East.